promotion in lifestyle magazines

The fashion movement is brought into public view in cooperation with lifestyle magazines. Besides promoting awareness amongst their readers, they also encourage international brands to incorporate the safety pin into their designs.
These magazine spreads belong to a concept of how fashion and promoting the safety pin symbol could potentially be interwoven.
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The-safety-pin magazine spreads
Lifestyle magazines aware of the international safety pin symbol. Image by Lisa Rave and Jakob Schillinger. Copyright Women on Waves 2004.

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