Women on Waves designed a hoax campaign "Diesel for Women" to expose the violations of women’s rights that take place in the garment industry. The hoax is a parody on the PR campaigns and the reluctance to address human rights by the fashion industry in general and Diesel in particular. It intends to show that violations of human rights never happen in isolation and that the right to a safe abortion is connected with the broader framework of social rights, workers rights and the right to autonomy.
Fashion Industry violates women's rights
A new initiative by fashion brand Diesel to improve working conditions and to provide free abortion pills to its female factory workers could have been an appropriate gesture by Diesel. Diesel is one of the fashion brands that uses production factories that refuse to pay a living wage to their workers, violates their human rights and forces them to work in dangerous and unhealthy conditions.
Media coverage Diesel for Women
DIESEL LAUNCHES A BRAVE NEW WORLD FOR FEMALE FACTORY WORKERS: MISOPOLIS
We, at Diesel, have a dream.
What if we gave our female workers the same rights as successful people?
A factory where they decide over their own bodies.
Where they can have happy accidents without concequences
A factory only for the brave
